Why Have My Ads Been Under Review for So Long?

When you create a new Facebook ad, or you edit an old one, yous're taking a risk. That take chances is the almighty Facebook gatekeeper. Every single advert that runs on the organization needs to exist reviewed past someone internally at Facebook. Ads must meet the advertising guidelines for approval before they can run.

The problem is, Facebook's advertizement guidelines are long and circuitous. Here are some excerpts:

• Ads must not incorporate false, misleading, fraudulent, or deceptive claims or content.
• Yous may non use Facebook advertising data for any purpose except on an aggregate and anonymous basis.
• Ads must clearly represent the company, product, service, or brand that is being advertised.
• Ads and sponsored stories in the News Feed may not include images comprised of more than twenty% text.

Here's the thing: yous and I have both seen ads that seemingly violate 1 or more of the advertizing guidelines, and yet they got through. Facebook's advertising gatekeepers are either drastically inconsistent or bad at monitoring, due to the sheer number of ads created every day. Doubtless, big parts of information technology are automated, but information technology can't all be automatic or else we'd encounter more issues with just the automation.

In whatsoever case, when you create an advertizement, that ad is "Canonical pending review." In other words, information technology needs approval from Facebook'south team before it will show up on the site.

Fourth dimension to Approve

Facebook claims on their knowledge base article about approval that, on boilerplate, advertising approval takes around 15 minutes. Some people will have never experienced a delay longer than five. Others accept probable seen ads floating in limbo for days at a time. Elsewhere, in the community, Facebook reps have said approval can accept upwards to 24 hours.

Ads are sent to review the moment they are created. The common advice for marketers looking to run express-fourth dimension or fourth dimension-sensitive promotions is to create your ads early. Unfortunately, this can hamper the process of separate testing, which y'all volition have to conceptualize. Unfortunately, there's no email you can bulletin or account you can flag in order to get your pending review advert pushed through faster.

At that place are various rumors about factors that can increase your chances of getting an advertising through review. Some marketers claim that increasing advertising spend will streamline the process. The theory, of course, being that Facebook is prioritizing advertisers with a lot of coin. This sounds similar a good theory, except the scale of the problem affects everyone.

When a minor business organisation ups their spending from $25 per 24-hour interval to $250 per twenty-four hour period, that's a sizable increase. Even so, when y'all realize that companies with literal millions of dollars to spend are likewise advertisement, why would Facebook prioritize a $250 daily ad when they could instead prioritize a $10,000 per solar day advertizement?

The reality is that changes like that simply refresh the pending queue. Each time you edit an advertizement, that ad needs to go through the approving process again.

Issues With Approval

When your ad is awaiting blessing, if it's taking a long time, you might be at risk for a denial. Thankfully, Facebook will e-mail you if your ad is denied, including a link to the advertising guidelines and a notation about which guideline you have broken.

Mayhap one of the most common problems to come up beyond is the 20% text rule. It's a flaky rule and depends more on positioning than it does on bodily text coverage.

You can check out examples of skilful and bad ads for each major category of guidelines on Facebook's site. It'southward actually a very handy resources, and will show yous examples of some of the things Facebook is trying to stay away from.

The nigh common violations tend to be:

• Poor control over the language. Bad spelling, bad grammar, bad punctuation, it's all under this imprint. It'due south also the single most left-to-reviewer-discretion guideline in the entire ads program. You've surely seen ads with all caps or misspellings, merely for every one you meet, hundreds are being rejected.
• Cloaked URLs for landing pages – including links to files that aren't spider web pages, like PDFs – volition earn you a rejection. They can, in farthermost instances, also lead to an account termination.
• Inaccurate ad text. Advertisement reviewers need to larn a scrap about your business concern and product when your ad is under review. They'll probably even cheque out your landing page. If your advert turns out to exist too different from what you're actually selling, issues arise.
• Irrelevant images. Sexual practice sells, just on Facebook, it doesn't sell unless you lot're selling whatever the model in question is wearing or doing. You tin't have an ad for a piece of database software and sell information technology with pictures of Kate Upton.

So how can you make certain your ads are canonical?

Bypassing the Review Process

Well, yous can't featherbed the review process entirely. You can, however, do what you can to comply with the standards Facebook sets and ensure your ad gets through speedily.

Having an account in good continuing is a benefit. If your account has been flagged for ad violations in the past, you'll struggle with the review process as you're under more scrutiny.

Edited ads are more likely to be approved than new ads, every bit long as the edits are minor. Changing targeting, a tweak to copy, etc. Facebook tin compare to the quondam version and meet both that the old version was approved and the new version is not much unlike.

Evidently, you need to comply with prominent ad guidelines, such as the rules for targeting minors with alcohol, tobacco, drug or firearms content. The same goes for geographic restrictions on these products.

Here'southward i you might non realize; "you" is a bad discussion. If your ad mentions the user directly and personally, specifically if information technology uses individual data, it will be rejected.

Exist conscientious with your re-create, choose relevant images, don't cloak destination links and you should be expert to go.

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Source: https://boostlikes.com/blog/2015/03/long-facebook-pending-review

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